https://salesforlife.com At Sales for Life you’ve heard us talk about the necessity for optimizing your LinkedIn Profiles to be more buyer-centric. Sales, HR, Marketing, Technology, Operations, Executives, and more, all professionals can convey expertise. And believe me folks, we all have buyers. Somehow, some way, we’re all selling something at all times. Hillary Clinton is on LinkedIn to demonstrate exactly this. She’s online because her buyers (voters) are. And her LinkedIn Profile demonstrates that she supports working professionals and has their interests in mind. Without further delay my friends, here are the 3 key takeaways from Hillary Clinton’s LinkedIn Profile.
https://salesforlife.com The desire of every marketer is to get content into the hands of their sales professionals (in fact, all employees!). Enabling employees to share content seems to be an elusive goal that many still can’t attain. After all, if employees share content across their social networks, it can help evangelize the company vision and brand so much more effectively than native marketing product pitches. GaggleAMP helps achieve these goals in a nice and user-friendly way. It’s the leading employee engagement solution that lets companies amplify their online marketing efforts through employee efforts such as social media sharing, online reviews, voting and much more. I had a chance to meet with Jason Nochlin, Co-Founder and Head of Product Development at GaggleAMP, and was fortunate enough to get a demo.
https://salesforlife.com Social sellers are telling everyone to stop picking up the phone.” And “cold calling is the only thing that works…don’t bother with anything else!” These are two quotes from blogs bashing Social Selling. They’re both extremes and don’t represent the truth of what we in the Social Selling community have been evangelizing all along. Is cold calling dead? No, it isn’t. What I can say is that it increasingly doesn’t seem to be the best strategy to start contact. The phone, however, isn’t dead. In fact, the phone is buzzing and alive with activity if you engage potential buyers with relevance and context. Use Social Selling with your cold calling efforts and start overcoming the challenges that most of us face every day. It’s also a great way to start getting accustomed to social media in the sales process. Check out the video here to see what I’m talking about.