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Blog Sales 2.0 Sales Management Social Selling

Why Social Selling Is A Cold Caller’s Best Friend

We’re at a critical time in the sales industry. I wanted to write about this topic because I’m seeing a shift happening in the market.

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Blog Infographics Sales 2.0 Social Selling

The Death Of Cold Calling: 16 Stats That Prove It [Infographic]

Cold calling, you hate making them and buyers hate receiving them. So why do many sales professionals still consistently perform cold outreaches? Only a slither of calls (1% to be exact) actually convert to meetings. Many B2B organizations still try to sail their ship under stormy conditions.

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Blog Sales 2.0 Sales Advice Sales Process

The Inconvenient Truth: Why Your Cold Calls Go Unanswered

Cold Calling Truth

With all of the data around the near Wall Street-type collapse of cold calling effectiveness, why is it that our sales industry still sings its praises?

That’s the question I’ve been asking myself for years now.

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Blog Sales 2.0 Sales Process Social Selling

16 Stats That Prove The Demise Of Cold Calling

Cold Calling Phone

Come in from the cold. All you are going to catch out there is a chill. Cold calling, cold emails, email blasts, door-to-door sales, etc., are going away for good. Traditional tactics like these may have been the defining features of sales for as long as you can remember, but society is finally getting ready to retire them.

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Blog Infographics Sales 2.0 Sales Advice

No More Cold Calls: Are They Effective For Sales? [Infographic]

“I love it when I receive cold calls.” – said nobody.

The numbers don’t lie, less than 2% of cold calls actually result in a meeting. As buyers continue to go online to perform their research, cold calls just continually drop in effectiveness. The modern buyer is social and digital savvy, this presents them with the power of information. That’s why content helps solve your buyer’s challenges with the right insights.

Check out this infographic below by SAP and you should replace cold calling with content.

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Blog Sales 2.0 Sales Advice Social Selling

Challenging The Status Quo: Cold Calling And Sales Quotas

Cold Calling Status Quo“Brace yourself. This will upset a lot of people.”

That’s what one of my colleagues said after they read this. And then a few other colleagues basically agreed. Additionally, I sent this blog to three of my closest friends who are top producers at various companies. And, for good measure, I sent it to one of my favorite sales trainers from back in the day who still runs a very busy and profitable cold calling training company.

The net result? They all agreed with me. So, happy reading.

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Blog Sales 2.0 Sales Advice Social Selling

Cold Calling Alone Comes at a Price

Cold Calling PriceIt’s 2016 and there’s one thing that won’t change this year: with technology comes disruption.

While this statement doesn’t come as a shocking surprise, it does however spark intense debate amongst hard core traditionalists within the sales industry.

It’s happened in the music industry with Napster and Apple, Uber in transportation, AirBnB with accommodation and hospitality, and the list goes on. 

It’s now happening in the world of sales. LinkedIn, literally, dominates the scale at which salespeople can operate today. Twitter opens doors to vast amounts of engagement. This is true if your buyers are online. If they’re not, do you think this will always be the case?

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Blog Sales 2.0 Sales Advice

How To Leave Effective Voicemails Using Social Selling


How To Leave Effective Voicemails using Social SellingVoicemail: you either love it or hate it. But there’s no mistaking that sales professionals are still relying heavily on the phone to make connections, create new relationships, and keep in touch with potential buyers throughout the sales process. And in making all your calls, you’re likely leaving many voicemails. In fact, you may be taught that leaving a voicemail is an industry best practice—that if you don’t leave a voicemail, it’s as if the call never existed.

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Blog Sales 2.0 Sales Management

6 Things I Would Train Salespeople On Before Cold Calling

6 Things I Would Train Salespeople on Before Cold CallingYou might be wondering why there are still naysayers of Social Selling in the market. It’s 2016 and the data around using social to build pipeline and revenue couldn’t be stronger. Yet, there is a cottage industry of people who continue to deny and use anti-social messaging to gain more awareness for themselves.

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Blog Sales 2.0 Sales Advice Sales Process

5 Cold Calling Fails And How To Fix Them With Social Selling

Have you heard that cold calling is back from the dead? It turns out that cold calling is a bit like Mark Twain: Reports of its death have been greatly exaggerated.

Cold calling in sales is all about reaching out with confidence to someone you don’t know. Contact has to be established somehow, and many B2B sales teams still utilize cold calling within their existing sales strategy. However, 97% of cold calls are ineffective according to IBM Buyer Preference Study. So how do you even start a conversation? The elemental truth is that Social Selling and cold calling are not polar opposites, but merely complementary pathways for establishing the kind of relationships that lead to sales.

Successful sales leaders take advantage of all the tools in their triage kits to get the job done. For some sales professionals, cold calling can be a challenging way to reach buyers. However, you need to be able to support your team under any circumstances.

Here are five good ways to resuscitate the effectiveness of the common cold call by applying Social Selling techniques.