Sales enablement tools have increased marketing and sales’ abilities to speed up your time to close and create personalized experiences on their website for everyone. When a visitor converts (through form submission or live chat) on the webpage, personalization can catalyze further action. Below, we discuss three contextual lead nurturing examples that drive users more quickly through your sales pipeline.
What percentage of your organization’s marketing efforts are focused on the top of the funnel?
If you don’t know, now might be a good time to re-evaluate your current strategy. While ramping up your blog publishing schedule and keeping a healthy social media presence are essential to growing traffic, they will do little to nurture cold leads into sales-ready opportunities. Setting up multiple, automated workflows can be complicated and time-consuming for sales reps and marketers alike, but at the end of the day you’re not going to close any more deals without focusing on your qualified leads and bottom-of-the-funnel offers.
Think about the last time you made a major purchase decision in your personal life. Where did you start? Did you jump on Google, maybe you asked your Facebook network or checked out those Amazon reviews?
Despite all of content you read regarding Sales & Marketing “alignment,” the reality is that little to no progress has been made.
And let’s be clear here, by “you” I mean anyone that isn’t focused on being customer-centric. No matter the role, no matter the title, a lack of customer-centricity is the ultimate demise of any business.
How do you nurture a culture of alignment if you’re not even in the same city? The biggest fundamental challenge to sales and marketing teams today is exactly this: how do you measure success?
Although the term bias is generally viewed as negative, in the world of sales you want bias. Here’s why.
It’s now or never: if leaders want to stay up to date with today’s B2B buyers they must embrace new organizational, collaboration, and compensation models. Unfortunately, despite the massive benefits of cross-departmental initiatives, progress is not where it needs to be.
It’s a fact, it’s real. And there is no point of ignoring it. Salespeople are allergic to content. The reasons are far and they’re varied and the list is long, but salespeople are not seeing the value of sharing content. After training 80,000 salespeople worldwide, here are some common things that we’ve picked out on why salespeople are not sharing content. But, before we go into that, let’s talk about the value up front.
Jason Lemkin the past CEO of EchoSign and the now founder of the SaaStr fund, wrote an article a year or two ago on the SaaStr blog that talked about how like VP of Sales, VP of Marketing should have a lead quota as well.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
