Confidence is a personality trait all successful sales professionals inherently possess. But, what happens when confidence morphs into entitlement and narcissism?
At Sales for Life, we teach the importance of building your personal brand as an integral component of our 12 step social selling routine.
Over time, your audience will look to you for opinions, information, and answers to their complex business challenges.
However, as LinkedIn networks grow, Twitter followers accumulate, and Klout scores increase, sales professionals are tempted to become a Brandito.
A Brandito is not a social seller. A Brandito is consumed with building his/her personal brand at the expense of all others, including the buyer.