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What Do Social Sellers And Pokémon Have In Common?

what-do-social-sellers-and-pokemon-have-in-common.jpgThe CEO of Sales for Life Jamie Shanks recently sat down with content lead Julia Manoukian to talk about why social sellers are here to stay. At a time where Pokémon Go tops Twitter in daily users, it almost seemed inevitable the conversation would end up drawing parallels between the augmented reality smartphone game and the recent surge in social selling tactics. Both touch on the powerful digital trend that’s revolutionized how people communicate, conduct business and live their lives. This is their interview.

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Blog Digital Selling Digital Transformation Social Selling

Call Less, Close More: Smarter Selling Beyond 2020

call less close more

The CEO of Sales for Life Jamie Shanks recently sat down with Salesforce’s new Global Customer Growth and Innovation Evangelist, Tiffani Bova, to talk building high performing sales teams and the future of digital selling. This is a segment of their interview. To watch the full session on-demand as part of Digital Sales Camp, click here.

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To Crush Quota, You Have To Understand Your Buyer

Today’s sales teams have evolved. No longer are sophisticated sales pros taught to pressure buyers or use questionable selling tactics — instead they’ve adopted a more buyer-centric approach. A great change for the sales profession, but the evolution of the sales landscape is ongoing.

cold calling dead

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New Research: Only 16% Of Teams Have The Necessary Skills For digital Transformation [Infographic]

Sales teams need to go digital or risk being left behind in the dust. If you don’t believe this then read the following statistic: only 16% of executives say they have the right people and skills to execute digital transformation (Forrester Research, 2016). As buyers go digital, they rely less on sales teams to learn and make purchasing decisions. How are you tackling this problem?

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Blog Digital Transformation Social Selling

How Global Leaders Drive Digital Transformation Across Their Organization [Video]

Pitfalls Digital Transformation

When implementing digital transformation and social selling across your organization, there are many benefits that result from it, however, there are also many obstacles along the way.

What are the most common mistakes that companies make when implementing digital strategies at scale? How do they avoid these risks? And what makes the process difficult?

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A Proven Path To Global Digital Transformation In Sales And Marketing [Video]

Digital Transformation Path

Commercial leaders from some of the fastest-growing companies such as SAS, Thomson Reuters, Adobe and CA Technologies teamed up to talk about how they’re scaling their sales and marketing efforts at impressive speeds. At the Digital Growth Conference, they discussed anecdotes of how their organizations eliminated the noise and followed a proven path for digital transformation within the B2B space.

Topics like social selling, employee advocacy, marketing automation, sales automation and account-based marketing are all discussed in this panel lead by the Social Selling Queen, Jill Rowley. 

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Blog Digital Selling Digital Transformation

#DigitalGrowthCon: How To Build A High Performing Sales Organizations [Keynote Video]

High Performance Sales Organizations

“The customer is far more disruptive than anything technology can do to our business than we’ve ever seen before.”

 

Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed.

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Digital Growth Con 2016: Content Fuels Growth – Creating Insights That Incite…Not Just Excite [Video]

Content Fuels Growth

The numbers 74 and 26 should be engraved in everyone’s mind.

Why? Because 74 is the percentage of executive buyers who say they give their business to the company that created the buying vision. In other words, the company that inspired them to see the need to change and do something different. The number 26 is the percentage of buyers that say they give their business in a fair and square bake-off.

The big opportunity is for the company who can be a part of the 74%, creating a buying vision and inspiring somebody to create change and do something different.

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Blog Digital Transformation

The Death of Revenue: Why You’ll Lose 71% of Your Customers in 2020

Customer Revenue

Did you know that the average B2B company is at risk of losing nearly three-quarters of their current customers in the next four years?

A massive Gallup research study of over 108,000 respondents worldwide found that only 29 percent of B2B customers are entirely engaged, while the remaining 71 percent are potentially ready to switch their loyalty to competitors. How can you stem this discouraging tide?

Below is an overview of truths uncovered, together with the best practices that can keep your company on the right side of these numbers:

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Blog Digital Selling Digital Transformation

Disrupt Or Be Disrupted: Will Your Company Survive By 2020?

Going Digital SurvivalWe’re seeing a shift in the way B2B organizations generate revenue today which will significantly impact your sales force in the next five years. Digital is disrupting how we meet our buyers and if you are prepared then you’ll be to make the fast pivots needed to survive. But are you keeping up with modern, digital world of 2016 and looking ahead to 2020?