People resist change, whether it’s internal change or with buyers. This isn’t because people don’t want to change. It starts with a more complex understanding how change will happen and what the result will be.
I’ve spent the last several years helping companies transform their sales teams from analog to digital. During this time, I’ve seen companies become wildly successful in their digital efforts, and others crash, burn and waste tens of thousands of dollars.
And let’s be clear here, by “you” I mean anyone that isn’t focused on being customer-centric. No matter the role, no matter the title, a lack of customer-centricity is the ultimate demise of any business.
Warren Buffett needs no introduction. Affectionately known as The Oracle of Omaha, he has put a noticeable spotlight on the world of investing.
When it comes to deploying social selling – programs, tools or both – we all want to see the ROI.
This morning, one of our sales professionals was having a meaningful conversation with a potential client. The client already has a social selling program underway, and a few social selling resources assigned to the project. They’ve realized that social and digital selling techniques need to become a part of the overall sales process. However, they fear they’re not moving fast enough.
In the not too distant future, the connection economy will crush lazy brands and businesses like never before. The traditional reach, influence and power that these brands have typically enjoyed will largely disappear.
So many companies we’ve been working with for years have attempted to start their own social selling program, which I like to call ‘spits and farts’.
Social Selling Mastery by Sales for Life CEO Jamie Shanks is the first strategic guide on how to implement a social selling program at scale. It is the key resource for sales and marketing professionals seeking a better way to connect with today’s customer.
The CEO of Sales for Life Jamie Shanks recently sat down with content lead Julia Manoukian to talk about why social sellers are here to stay. At a time where Pokémon Go tops Twitter in daily users, it almost seemed inevitable the conversation would end up drawing parallels between the augmented reality smartphone game and the recent surge in social selling tactics. Both touch on the powerful digital trend that’s revolutionized how people communicate, conduct business and live their lives. This is their interview.