The market has changed globally. No matter if you live in Boston or Barcelona, San Francisco or Stuttgart, customers have changed more in the last five years than the previous 100. Europe, the Middle East, and Asia (EMEA) are no different. We’re seeing EMEA sellers drive conversations via WhatsApp, LinkedIn, Xing, and video messaging, no different than in the USA.
I can always tell which phase a company is when it comes to their social selling tool maturity by asking a simple question. This question tells me if a company is in the standard operating procedure phase, the best practices phase, or into best-in-class phase.
With a mecca of digital and social selling tools available to modern sales organizations, many companies are in the midst of a digital transformation. They’re leveraging the power of technology by building a sales and marketing tech stack that empowers efficiencies and drives smarter (and increased) sales.
If you believe that the world today is a very different place than what it was even four years ago, there’s a new set of hard data to back you up. Businesses all over the globe are struggling to keep pace with an unprecedented rate of change in technology and culture. New research shows that many firms are not satisfied with their attempts so far and that only a few transforming organizations have both measurably improved their performance in the market and were able to hold on to those improvements.
As the SaaS and technology industries become more crowded with niche products, software companies are facing new challenges around customer retention. Specifically, companies are struggling to meaningfully onboard clients and help them understand their product and its true value, which results in subpar retention rates.
Customers are looking for information to inform and arm themselves to make calculated business decisions. I as a sales professional can provide superlative information and basic levels of trust through the insights in the boardroom. But, I as the subject matter expert command a completely different relationship with the buyer. I have a teacher-student relationship, and command the same respect you would have had with your professors in university. The customer is there to listen and learn…
Business isn’t bad. Why do so many people think it is?
Coming from an upbringing of academics mixed with business, there was always a tug of war. But positive mindsets triumphed. Individuals that are constantly learning are changing business, the world. As the speed of change accelerates, impact grows from transforming together, but there are still too many silos. Business innovation will elevate humanity – if we let it, and work together.
As we continuously collaborate with customers within Fortune 50 organizations, we’re seeing them deploy the people, process, and resources that are shaping future best practices for the sales community.
For example, we’re currently working on a project with a global Fortune 50 company in their inside sales department which has 1,000’s of modern digital sellers. The sellers are working with in an office using big data and analytics to dramatically improve the velocity of their deals and the conversion rates of their deals.
With the rapid change in the B2B sales landscape, being a sales leader today is more difficult than ever. The statement “sales has changed more in the past 10 years than in the past 100 years” couldn’t be more true than now.
Is video messaging really effective? And if so – how effective is it? Our sales team has been using video messaging techniques for some time now and we can see intuitively that it works to connect and engage with prospects quicker than some of the more traditional methods like phone and e-mail.