Virtek is the global leader in laser-based projection, vision positioning and inspection solutions, providing exceptional expertise and engineering for manufacturers around the world. Their solutions improve productivity, increase accuracy and optimize quality in aerospace, wind energy, heavy industries, pre-fab construction, gasket and sheet metal fabrication markets.
Sales for Life is now entering a reinforcement phase with this initial pilot group. This means that the emphasis on knowledge retention and continued application is the focus, thereby ensuring that program participants continue to use social selling in their everyday sales process.
Secondly, Sprint and Sales for Life are collaborating to enable other sales professionals within Spring Business to utilize social selling and better serve the modern buyer.
Sales for Life was engaged to provide a formalized approach to social selling learning development and training for 26 sales professionals at Virtek Vision International, and 2 sales professionals at their parent company, Gerber Technology.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Sprint was able to correlate actual sales results through application of learning.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
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