SCHOTT is a leading international technology group in the areas of specialty glass and glass-ceramics. The company has more than 130 years of outstanding development, materials and technology expertise and offers a broad portfolio of high-quality products and intelligent solutions. SCHOTT is an innovative enabler for many industries, including the home appliance, pharma, electronics, optics, life sciences, automotive and aviation industries. SCHOTT strives to play an important part of everyone’s life and is committed to innovation and sustainable success. The parent company, SCHOTT AG, has its headquarters in Mainz (Germany) and is solely owned by the Carl Zeiss Foundation. As a foundation company, SCHOTT assumes special responsibility for its employees, society and the environment.
-70% of the market share of all “non-window” glass manufacturer in 100’s of products
-Global sales of 2.08 billion euros, 86% generated outside of Germany
-15,500 employees worldwide, 5,550 of whom are in Germany
-Production sites and sales offices in 34 countries.
There are 7 business units – each with unique buyers. The common thread is that Schott leads the global market in nearly all glass-infused products, and must continue to demonstrate innovation.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Schott was able to correlate actual sales results through application of learning.
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
Schott is part of a multi-year partnership with Sales for Life to provide Learning-as-a-Service (LaaS) throughout the entire sales ecosystem.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
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