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Rockwell Automation is a market-leading global provider of industrial automation and information products. They employ over 22,000 people and have customers in more than 80 countries worldwide. Rockwell operates its business through two segments: Architecture and Software, and Control Products and Solutions
Program success was evaluated through Sales for Life’s measurement framework,
grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of digital sales enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer
and application. This is ultimately tied to sales results and ROI. It was through this approach that Rockwell Automation was able to
correlate actual sales results through application of learning.
The future for social selling is bright at Rockwell Automation! Rockwell Automation found Sales for Life’s program delivered enough benefit and relevance with its sales team and is now looking to implement the same strategies within their Customer Success team as well.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
Learn how Sales for Life’s solutions can help you transform your organization to serve today’s buyer with digital and social selling.