ReadyTalk is an audio and web conferencing service platform headquartered in Denver, Colorado.
Sales for Life was directly engaged by Cliff to bring a unified social selling approach to his entire sales team: 17 individual contributors and 4 managers. This team is comprised of Account Executives, Inside Sales Representatives and SDRs.
Social Selling Mastery® was deployed to achieve unified branding, prospecting, education and social network development as key skills to better serve today’s buyer.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice. While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Sprint was able to correlate actual sales results through application of learning.
The future for social selling is bright at ReadyTalk! ReadyTalk found Sales for Life’s program delivered enough benefit and relevance with its sales team and is now looking to implement the same strategies within their Customer Success team as well.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
Learn how Sales for Life’s solutions can help you transform your organization to serve today’s buyer with digital and social selling.