MarketSource Inc. provides outsourced sales solutions for organizations. It offers retailer solutions, such as direct sales, experiential demo days, consumer engagement, and merchandising audit and enhancement; and manufacturer and services solutions, including training and brand advocacy, direct and assisted sales, experiential events, and merchandising audit and enhancement. The company also provides business-to-business sales through direct sales, indirect sales, and sales support. Its solutions enable customers to gain new customers, launch new programs, grow market share, increase ROI, and maximize mature products. The company was founded in 1975 and is based in Alpharetta, Georgia.
Outsourced sales resource to B2B sales & marketing departments.
Outsources sales resource to retailers.
The sales team is a blend between account-based selling (enterprise accounts), and open account business development. Keen to develop specific sales plays that address both sales motions.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice. While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that MarketSource was able to correlate actual sales results through application of learning.
Happy with the results, MarketSource is now entering a reinforcement phase with Sales for Life to ensure knowledge is retained and continuously applied. With behavior change as the core driving principle, Sales for Life continues to support all sales professionals to ensure they’re ahead of the learning curves.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
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