A First American home warranty (FAHM) is a renewable yearly service contract that protects a home’s systems and appliances from unexpected repair or replacement costs due to a break down. Homeowners insurance does not typically cover for mechanical failures, so a home warranty can help bridge the gap. We’ve been a home warranty leader for more than 35 years.
There are two distinct buyers:
A. The end user customer (home owner).
B. The mortgage broker that becomes a referral opportunity from their customer base.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that FAHM was able to correlate actual sales results through application of learning.
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
Happy with the results, FAHW is now entering a reinforcement phase with Sales for Life and expanding to all new hires within the sales ecosystem. With behavior change as the core driving principle, Sales for Life continues to support all sales professionals to ensure they’re ahead of the learning curves.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
Learn how Sales for Life’s solutions can help you transform your organization to serve today’s buyer with digital and social selling.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
