Citron Hygiene has spent the last 40 years earning the trust of the world’s most prestigious clients, one customer at a time.
It provides solutions that encompass washroom hygiene, pest control, warewashing and chemical and life safety products and services to ensure building owners and managers can address their facility’s needs.
Sales for Life has enabled their entire global sales force to engage their customers (Facilities and Operations leaders) in a digital way not seen in their industry. This has led to a distinct competitive advantage of other companies selling into facilities / operations.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of digital selling is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Citron was able to correlate actual sales results through application of learning.
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
ROI CAPTURE
SALES IMPACT
Can ROI be measured?
Can sales impact be realized?
You Capture
BEHAVIOR CHANGE
KNOWLEDGE TRANSFER
SATISFACTION
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
Sales for Life has moved to Phase 2 of the program by introducing Signal Intelligence to the sales organization on a monthly basis, and launching quarterly cohort (new hire) training programs to keep the system in the sales organization.
“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”
Customer Success Support & Account Development Enterprise ++ Majors
Learn how Sales for Life’s solutions can help you transform your organization to serve today’s buyer with digital and social selling.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
