Generated $1 million in qualified pipeline using Social Selling

#Aptera

About Aptera Software

Aptera Software is an established software development, web design, and inbound marketing firm headquartered in downtown Fort Wayne, IN with additional offices in Indianapolis, IN and Nashville, TN. At the heart of Aptera is a team of spectacular IT professionals who work to create custom-tailored solutions for a wide variety of businesses. Enhancing Aptera’s services and offerings is an award-winning graphic design team that delivers intuitive user interfaces, stunning client websites and brilliant marketing material. With IT, design, and marketing capabilities company-wide, Aptera’s software and web solutions are second-to-none featuring prime functionality and visual appeal.

Target Audience

Sales for Life was engaged to provide a formalized approach to social selling learning development and training for 26 sales professionals at Aptera

How Was Success Measured?​

Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice. While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Sprint was able to correlate actual sales results through application of learning.

“If had not been for our Social Selling outreach (through key account planning), this opportunity would have been completely overlooked. Our own customer was considering another solution for their adjacent business unit.”

Zach Sherman

Customer Success Support & Account Development Enterprise ++ Majors

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