Social media is the ultimate level playing field. Instead of dominant voices, the evolution of social media proliferation has democratized the communications process. Ideas can’t be stopped and are capable of changing people, societies, governments and more.
Hillary Clinton’s social media presence and her LinkedIn Profile are great examples of this.
Check out this video to see what I’m talking about.
Why Is Hillary Clinton on LinkedIn?
At Sales for Life you’ve heard us talk about the necessity for optimizing your LinkedIn Profiles to be more buyer-centric. Sales, HR, Marketing, Technology, Operations, Executives, and more, all professionals can convey expertise. And believe me folks, we all have buyers. Somehow, some way, we’re all selling something at all times.
Hillary Clinton is on LinkedIn to demonstrate exactly this. She’s online because her buyers (voters) are. And her LinkedIn Profile demonstrates that she supports working professionals and has their interests in mind.
Without further delay my friends, here are the 3 key takeaways from Hillary Clinton’s LinkedIn Profile.
1. Listen Actively!
It’s important that you are listening to your buyers. It’s always key to get insights into what our buyers are doing online, who they’re connecting with, determining their interests, passions, opinions, etc.
By listening to your buyers online, you’ll begin to gain insights about them so you can use that information to drive a next step. This is a huge advantage of social media. With so much information available publicly, you can power your next step with the right intelligence and data.
Hillary Clinton has a team of people doing this as there are thousands of people interacting with her. But the same premise holds for you: whether you listen and interact with 10 buyers or 50, the key here is to listen to fuel your next step.
2. Share Insights
Sharing insights on LinkedIn is easier than ever. You can contribute content to your network to help them learn new things. Whether you share updates or publish your own posts, you’ll be nurturing potential buyers without even talking to them.
Imagine being able to shape the views of someone without physically talking to them. This doesn’t mean Hillary Clinton doesn’t meet people face-to-face or doesn’t talk to them over the phone, it means that she’s using social media as an additional channel.
Like Hillary Clinton, you also need to shape the views of your buyers by sharing compelling information.
3. Engage People Actively
You don’t need a social media machine like Hillary Clinton to engage with people online. Sales professionals that use social media are using it as a means to create additional points of contact. Once you begin, you won’t be able to stop!
Most of us don’t have enough contact with our prospects any way. A few meetings, a few phone calls, some e-mails exchanged, this isn’t nearly enough activity to help become the natural conclusion. By actively engaging people online you help build relationships faster and can influence them.
Hillary Clinton & The Evolution of Communication
As people interact at greater levels on social media, it’s no longer a nice-to-have for our elected officials, it’s a downright necessity. President Obama has set the standard of how modern-driven officials find and engage with citizens.
What President Obama, Senator Hillary Clinton, even Representatives like Ron Paul (even post-retirement) have figured out is that you can connect and build communities online that can move in a coordinated direction. They can influence legislation, thought, and much more.
Seth Godin talks about this concept called Tribes and social media savvy politicians can use this concept to connect people from far and wide. While Ron Paul enamours the Libertarians in the country, Hillary Clinton is aggregating the entire Democratic (emphasis on Capital “D”) movement online. And, within seconds, thoughts can be expressed, money can be raised, movements can be initiated in rapid-fire speed.
The Bottom Line
You don’t need to be a presidential candidate to know that Hillary Clinton’s social media machine is going to go on overdrive this year. Content, endorsements, platform views, etc. will all be readily available for immediate consumption.
Like you, she can’t touch each and every buyer/voter fast enough by phone, e-mail or in-person. Social then becomes an increasingly important way to find, nurture and eventually close someone by convincing them of your ideas.
And there you have it, Social Selling as a sales person and as a politician have remarkable similarities.