If you’re a B2B marketer looking to learn a few actionable tips, tricks, and best practices for content marketing and demand generation, you’ll love our uberwebinars!
Here’s what’s coming up next on our #uberwebinar schedule.
How to Build a Successful On-Demand B2B Content Strategy
When: Wednesday, February 10th, 2pm ET
Speakers: Mark Bornstein, VP of Content Marketing at ON24 and Hana Abaza, VP Marketing at Uberflip
Every potential customer’s buyer journey is different, and it’s important for your organization to provide the content they need, when they need it. Building an on-demand strategy for your B2B content can not only improve the discoverability of your content assets, but can also help to increase your content’s lifespan and increase lead generation.
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Engagement: A New Metric to Demonstrate Event ROI
When: Wednesday, February 17, 2pm ET
Speakers: Justin Gonzalez, Senior Marketing Manager at DoubleDutch and Hana Abaza, VP Marketing at Uberflip
In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.
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Is Your Content Resonating? How to Build Connections With Content
When: Wednesday, February 24, 2pm ET
Speakers: Lena Prickett, Senior Content Marketing Manager at SnapApp and Hana Abaza, VP Marketing at Uberflip
You’ve been creating content for a while now, but is it really resonating with your audience? Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience’s interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
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The Marketing Automation Hacks Webinar Series
When: March 1st – 4th, 2016Speakers: Experts from Oracle Eloqua, Act-On, Pardot, MailChimp, Square 2 Marketing, and Marketo
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Have a topic in mind you’d like us to cover in an upcoming #uberwebinar? Let us know in the comments!