Social Selling in 60 Seconds: The Harry Houdini Effect

Jamie Shanks
Jamie Shanks
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Find Tweets Using the “Tweets Near Here” function in Hootsuite, here’s how to find tweets near a client or competitor’s office location.

Do you want to be a modern-day Harry Houdini? Would you like to be in one place but have your eyes and ears in another? Rejoice friends, this ability is not just for the rich & famous and the government anymore!

This tip is for those that are already using social selling a little here and there. As you know, one of the hardest things to keep a track of are prospects, existing buyers and even competitors. It’s hard to know who’s doing what and when. Especially as buyers become more social in their research and know-how, how can sales professionals keep a track of all of this data?

Today I’m going to share a tip with you that can work wonders. If you’re ever unable to attend a conference or tradeshow, or would like to know things that a particular client cares about the most through employee chatter, this tip will really help you.

 Social Selling Talks

As they say, having intelligence that’s fresh and sharp can only help you.

Note that you’ll need the following tools in order to try this out for yourself:

  • Hootsuite (the unpaid/free version is fine)
  • Hootlet: a nice app for Google Chrome from Hootsuite
  • The latest version of Google Maps

And now, the video.

The Bottom Line

As you can see, if you set this up correctly you can have a treasure trove of information available at your fingertips. If you’re using Twitter, try this method.

If you’re not social selling yet and seeing this tip, it may seem too advanced and daunting. But, it’s simply the modern day equivalent of conducting information. All that’s changed are the tools and methods; the intent is still the same as it was back in the day.

Got questions on this? Feel free to contact me at to learn more.

Amar Sheth


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