Today, leads are typically originated from two main sources: online or offline. Each of these leads comes with a very different background based on the tactics used to generate them. They’re very different creatures, and as such they should be treated.
The following infographic by Salesforce breaks these traits down and describes the difference between offline and online leads, including those generated using Social Selling. How long does it take to convert an online lead vs. an offline one? What’s the average cost per contact by source? Why is response time critical to guarantee conversions? Take a look!