How To Create An Account-Based Sales and Marketing Playbook

Jamie Shanks
Jamie Shanks

In this session, we go beyond the “why” of account-based sales and marketing and discuss tactically how to build an account-based sales and marketing playbook. Watch Ron De Appolonia, VP of Client Training, Sales for Life and Brandon Redlinger, Director of Growth, Engagio in this session as they discuss proven best practices on how to:

  • Align sales and marketing around accounts
  • Research and create the ideal cadence strategy
  • How to measure your account-based efforts

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