You’ve probably heard about a powerful new social selling tool: LinkedIn Publishing. How can you use LinkedIn Publishing to help your buyers?
Over the last few months, LinkedIn has tested its new publishing feature with 150 of its most influential users.
Now it’s being rolled out for everyone. When used right, LinkedIn Publishing can be an amazing platform for helping your buyers.
Here’s a quick video to help you understand the best practices that will help you make the most of LinkedIn Publishing:
1. Personal Digital Newspaper
Look at LinkedIn Publishing as your own digital newspaper (it can be much more powerful than paper.li and Scoop.it)
2. Guide Your Buyers
Guide your buyers to your content by positioning LinkedIn Publishing as a resource that is filled with tips, tricks and tactics.
3. Think of the 50/50 Split
- 50% will be current blogs that have been tested on your site that have PERFORMED and gone viral (content people care about)
- 50% will be original, thought leadership content (can be a great article you read and your summary/take on that article)
The Bottom Line
LinkedIn Publishing can become your digital voice with your buyers!
Book some time in my calendar to chat with me about how you can use LinkedIn Publishing as part of your social selling strategy. What are you waiting for? You can also download one of the social selling guides below.