150 Reasons Why Toronto is the Perfect Destination for a Content Experience

Jamie Shanks
Jamie Shanks


Toronto Marketing Conference

Oh, Canada! Canada’s 150th Birthday is right around the corner. And here at Uberflip, we’re super excited to celebrate the True North strong and free, all summer long, right here in our home city of Toronto. What better way is there to celebrate the country’s sesquicentennial anniversary (now that’s a mouthful) than to experience what Canada is all about in one place? What’s even more amazing is that you can join us for the Canada 150 fun, in-person at The Content Experience!

In the spirit of this oh-so natural pairing of content marketing and Canadiana, we’ve put together a list of 150 awesome reasons to attend #CONEX17 from August 22 – 23. We dare you to try all of them, eh?

  1. Our great craft beer scene — discover Toronto’s great local breweries after the conference.

  2. Try to resist taking a selfie in front of Nathan Phillips Square’s Toronto sign.

  3. Party at the Royal Ontario Museum — check out ROM’s Friday Night Live!

  4. Check out over 90,000 works at the Art Gallery of Ontario (AGO).

  5. Drop the puck at Canada’s Hockey Hall of Fame.

  6. Check out the ACC—home to the Toronto Raptors and Toronto Maple Leafs.

  7. Visit the home of the ’92 and ’93 World Series Champions, the Toronto Blue Jays (sorry they’re on a road trip).

  8. Take in some Major League soccer with Toronto FC!

  9. Our balls are bigger! Check out the Canadian Football League’s Toronto Argonauts!

  10. Put your credit card to work! Toronto has emerged as a major fashion and style destination.

  11. Eat! Toronto is one of the world’s best cities for Foodies according to Vogue!

  12. The historic St. Lawrence Market isn’t just one of the most famous markets in Toronto, it’s among the best in the world!

  13. Kensington Market is an eclectic mix of vintage clothing stores, grocers, restaurants and cafes!

  14. Canadians know martech!

  15. Network with some of the most brilliant minds in content marketing.

  16. Flying in from the US? Your dollar goes further! Check out the exchange rate!

  17. Toronto is heralded as one of the most multicultural cities in the world.

  18. If he’s not at home in Ottawa, you might catch a glimpse of Justin Trudeau!

  19. Grab a Caesar for breakfast — easily distinguished from a Bloody Mary by the inclusion of clam broth!

  20. The Toronto Zoo is home to Giant Pandas.

  21. Take a stroll around the CN Tower— the world’s highest external walk on a building!

  22. Visit Ripley’s Aquarium and immerse yourself in a world of 16,000 aquatic animals!

  23. Check out the Canadian National Exhibition, also known as The Ex!

  24. Toronto has more than 1,500 parks with numerous open spaces and 600km of trails.

  25. Check out Toronto’s Entertainment District — you’ll find some of the city’s best bars and restaurant!

  26. Summer is the most popular time to visit Toronto. Winter, not so much.

  27. Eat Greek on the Danforth!

  28. Discover the rich and diverse world of the Toronto Reference Library.

  29. Timbits, Canada’s national breakfast food — bite-sized morsels of traditional donuts!

  30. Take in a free flick at Toronto’s Harbourfront!

  31. Explore your creative side, get involved, or just chill out at the Ontario Science Centre.

  32. Visit Casa Loma, a Gothic Revival style house and gardens in midtown Toronto.

  33. You can easily visit Niagara Falls from Toronto as a day trip!

  34. Meet Mark Jordan, Director of Digital Projects for SickKids Foundation.

  35. Take a half-day and explore Toronto’s Junction, a tiny, but thriving neighbourhood.

  36. Check out Ontario Place — home to a new $30 million, 7.5-acre waterfront park!

  37. Visit the Steam Whistle Brewery, a designated National Historic Site.

  38. Explore the Rouge — Toronto’s national urban park that’s home to wetlands, a beach, trails and camping.

  39. There is a free live concert happening somewhere in Toronto, pretty much every day this summer.

  40. Check out Shakespeare in High Park and see local artists taking risks on stage.

  41. Explore Liberty Village, home to Uberflip and featuring unique, red brick Victorian industrial architecture.

  42. Celebrating five years in Toronto, African Fashion Week runs August 16–20. Check it out!

  43. Toronto’s beer scene is overflowing with new brewpubs and tap rooms!

  44. Check out Toronto’s farmers’ markets at Lisgar Park, Regent Park and Greenwood!

  45. Take a picnic lunch to Trinity Bellwoods Park.

  46. Grab a cheap drink and relax on one of Toronto’s many patios — bring your sunglasses.

  47. Hit up a food truck — there are hundreds of new and exciting food trucks worth checking out!

  48. Check out Toronto’s answer to Times Square, Dundas Square.

  49. Check out Toronto’s Distillery District — a great area to walk around the cobblestone streets!

  50. Shop the Eaton Centre, billed as Canada’s premier shopping destination.

  51. Visit the TIFF Bell Lightbox, home to Toronto’s annual International Film Festival.

  52. Book nerds: visit U of T’s Thomas Fisher Rare Book Library to see one of the largest collections of rare books and manuscripts.

  53. Head up to Canada’s Wonderland — Canada’s largest theme park.

  54. Check out the impressive Bata Shoe Museum, itself designed to resemble a stylized shoe box.

  55. Try tacos at the Grand Electric! Best tacos in Toronto — perhaps the world.

  56. Grab a slice at Pizzeria Libretto — a famous Neapolitan pizza joint on Ossington.

  57. Head to Yorkville and do some celebrity spotting as you shop for luxury goods.

  58. Listen to some tunes at Roy Thomson Hall, one of Canada’s most renowned concert halls.

  59. Take dinner atop Toronto’s iconic CN Tower, a marvel of 1970s engineering. The food’s good!

  60. Check out Queen Street’s legendary Horseshoe Tavern — it plays a crucial role in local indie rock.

  61. Grab lunch at the Burger’s Priest — some say their simple burgers are the best in town.

  62. Survey says? We’ll be playing the Feud at Conex!

  63. Overnight at the The Drake — part boutique hotel, part pub, part live-music venue,

  64. Meet Jay Baer — renowned business strategist and New York Times best-selling author.

  65. Head up to Spadina and catch lunch at Phở Hu’ng’s — awesome Vietnamese soup!

  66. Grab a cuppa at Dark Horse Espresso — excellent coffee in a tall-ceilinged space!

  67. Meet Ann Handley — the world’s first Chief Content Officer!

  68. Check out Hanlan’s Point — Toronto’s only clothing optional beach.

  69. Head to Toronto Island and visit Centreville’s antique carousel, goofy golf course, and miniature train!

  70. Love history? Check out Fort York, established by the British in 1793 to defend the then town of York.

  71. Check out the McMichael Canadian Art Collection, which includes Tom Thomson’s cabin, moved from its original location.

  72. Sample over 30 whiskeys and six dozen Canadian microbrews at Front Street’s C’est What?

  73. Grab late-night eats at Swatow — the menu here covers cuisine from the Chinese city of Shantou.

  74. Have a cocktail at Wayne Gretzky’s — once part owned by Canada’s favorite hockey legend!

  75. Shop at Kensington’s Courage My Love — a vintage clothing icon.

  76. Experience the CBC’s Glenn Gould Studio! Its acoustics do its namesake famous pianist honour!

  77. Cheapest beer in Toronto? Head to Spadina’s Wide Open — a grotty little nondescript hole-in-the-wall.

  78. Get lost in the Toronto Botanical Garden — nearly four acres, featuring 17 “city-sized” themed gardens.

  79. The Canadian Broadcasting Centre — the headquarters for radio and TV across Canada.

  80. Cruise around the city and catch some of its acclaimed street art.

  81. Say hello to Andy Crestodina, co-founder and the Strategic Director of Orbit Media!

  82. Check out Toronto’s half house — a ‘nail’ house built somewhere between 1890 and 1893.

  83. Leslieville’s Crazy Doll House and its garden of Superheros, Hello Kitties, mermaids, and trolls!

  84. Set sail on a three-masted tall ship in Toronto Harbour!

  85. Believe in ghosts? Take a tour of Toronto’s haunted old town!

  86. Hang out with Conex speaker and badass marketer Oli Gardner, co-founder of

  87. Workshop with Revinate’s Carrie Murphy.

  88. Hear a keynote from Grad Conn, the CMO Lead for Microsoft US’s Central Marketing Organization.

  89. Party on the rooftop of Maison Mercer on a 12,000 sq. ft. patio with your fellow attendees!

  90. Tasty conference breakfasts, lunches, coffee and snacks!

  91. Learning opportunities for your teams (productivity, best practices, and more),

  92. Our preferred hotel is in the heart of the Entertainment District, a few minutes walk to the conference!

  93. Sweet dreams at sweet prices — we’ve got a preferred hotel rate  (just $199CDN/night).

  94. Hear from Bev Jackson — VP, Social Media Marketing and Content Strategy for MGM Resorts.

  95. House party! Enjoy a pre-conference workshop and celebration at UberflipHQ.

  96. Get your pink on with some world-famous Uberflip swag.

  97. Advance the practice of content marketing with 15+ keynotes, speakers and networking sessions.

  98. The CN Tower — the third tallest tower in the world and a signature icon of Toronto’s skyline!

  99. Conex themed cocktails at the “Ultimate Networking Party Experience”.

  100. Blast off with some cool Conex-themed swag!

  101. Meet the winners of the Content Experience Explorer Awards.

  102. Draw inspiration from other attendees and speakers!

  103. Talk with Aaron Dun, Senior Vice-President of marketing at SnapApp.

  104. Cannonball! Our preferred hotel has a rooftop swimming pool! Book it now!

  105. Soak in Toronto’s iconic cityline at night.

  106. Meet Amanda Nelson, Salesforce’s Senior Manager of AppExchange Content & Community.

  107. Come early and get your Coldplay on at the Roger’s Centre (Monday, August 21).

  108. Canoe along Toronto’s Harbourfront!

  109. Try Beavertails! Famous dough pastries hailing from Ottawa.

  110. Check out Graffiti Alley — one of Toronto’s most unique tourist stops!

  111. Take a stroll and go window shopping on Queen Street West.

  112. Grab some soft serve at Toronto’s acclaimed Sweet Jesus.

  113. Meet LinkedIn’s Senior Content Marketing Manager, Megan Golden.

  114. Explore the Aga Khan Museum and Ismaili Centre.

  115. Check out the Lockhart — a Harry Potter themed bar!

  116. Day trip to Niagara Falls — the second largest falls on the globe next to Victoria Falls in Africa!

  117. Meet the team at Uberflip — one of the best reasons!

  118. Smokes‘em if your got‘em! Sample poutine — a Quebec staple at Smoke’s Poutinerie.

  119. Beautiful Lake Ontario — one of the five Great Lakes of North America.

  120. Take in some free outdoor movies at Yonge & Dundas.

  121. The Shaw Festival is on! Check out this cool cross-Toronto theatre event.

  122. Take a Mariposa cruise around the harbour with live music.

  123. See the largest preserved heart in the world at the ROM’s Blue Whale Exhibit.

  124. Attend a symphony in beautiful castle gardens at Casa Loma.

  125. Connect with interesting and impactful players in Content Marketing.

  126. Meet our amazing vendors and sponsors.

  127. Spend a day taking the ferry to Torontonians’ favourite getaway, the Toronto Islands.

  128. Celebrate the connections you made at our closing reception!

  129. Throw an axe? The weird and wonderful art of axe throwing is taking Toronto by storm!

  130. It’s August and patio season is taken very seriously — approaching an Olympic event!

  131. Queen Street West is home to some of the cities cutest boutiques.

  132. Most Torontonians have a mutual love for Drake — maybe you’ll catch a glimpse?

  133. Dig the USA Network Original Series Suits? It’s shot in Toronto!

  134. It’s multicultural! Half the people living in Toronto today were born outside of Canada.

  135. Toronto has a wine country — less than an hour from downtown, visit the Niagara Peninsula!

  136. With 200 stations and over 2,000 bikes, Bike Share Toronto is the easiest way get around town.

  137. Ultimate Networking Party Experience on Tuesday, August 22 with an open bar!

  138. Great music scene — Rush, Broken Social Scene and Neil Young hail from Toronto!

  139. Check out the world’s largest board game cafe at Snakes and Lattes.

  140. It’s easier than ever to get downtown from Pearson airport — with a dedicated train!

  141. The Toronto waterfront has been revitalized with new  walking and recreational trails.

  142. Flying into the island airport? There’s now an underwater pedestrian tunnel linking the mainland!

  143. Less than an hour away, discover the burgeoning restaurant and bar scene in nearby Hamilton.

  144. Degrassi High fan? Degrassi High was Toronto-born and bred.

  145. It might be a stereotype, but it’s nonetheless true: Toronto’s pretty clean — and safe.

  146. Sample some Canadian back bacon at the famous Carousel Bakery in the St. Lawrence Market.

  147. Head up to Spadina and explore one of the largest Chinatowns in North America!

  148. Conferencing might be top of your list, but there are plenty of tranquil retreats to rest and recover!

  149. Explore Toronto on a self-guided “Discovery Walk”  — just follow the signs!

  150. Did you really need 150 reasons? Here’s the best one — Celebrate Canada’s 150th birthday!

Bonus Reason!

This August, in the midst of Canada’s year-long 150th anniversary celebrations, Uberflip is hosting The Content Experience — an industry-led and content-driven celebration of content marketing in the heart of downtown Toronto. To mark the occasion, we’re pleased to offer a limited-time ,$150 discount on conference passes. Book your ticket before July 7 and be sure to quote promo code CANADA150 at checkout. Don’t miss this chance to network with peers, learn from industry experts, and party hard with the best minds in marketing in Toronto — Canada’s content marketing capital!


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