https://salesforlife.com/blog There’s a huge problem in the marketplace and it may be what’s slowly dripping your organization dry. In fact, this problem is potentially costing organizations millions of dollars. The issue? Unused content. Recently at the SAVO Sales Enablement Summit, Jason Liu, CEO of SAVO, provided the exact wake-up call that many organizations needed to hear. You see, marketing departments are creating a huge amount of content. But, according to Liu, 65% of that content is wasted. It’s not being deployed. It’s not reaching sales professionals or customers. This wasted content is costing enterprise organizations an average of $17.5 million a year!
