Blog Digital Selling

Understanding How to Combine Storytelling and Data in Sales

Data is necessary for legitimizing a solution, but a story is necessary for promoting it.

In business, reliable data is needed to make sound decisions, but data can be overwhelming and sometimes cause inertia that slows or stops the buying process. To bridge the gap between the need for data and the need for clarity, sales professionals can include data as part of a larger narrative by leveraging a storytelling approach in sales.

Establish a daily routine on social platforms to find, educate and  authentically engage decision makers.