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It’s About 3-4 Great Digital Sales Plays, Not “Social for Social’s Sake ”

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“What about if we learn more about Tweeting?”

“I see other social selling training companies talking about Facebook and Snapchat?”

Welcome to the social selling charlatan trap! Don’t get caught in FOMO (Fear of Missing Out), and make sure your sellers are social media proficient. That does absolutely nothing to highly influence your sales objectives. All that you’ve done is turn your sellers into branding machines.