Pilots, proof of concepts and phase one’s = we all need to develop business cases to empirically prove a return on investment which allows for greater funding for scalability.
This is a necessary evil in developing any sort of program of change management. In some cases, this could be adoption of a new CRM, LinkedIn Sales Navigator or even just a new sales methodology. After running over 300 global digital sales transformations around the world, there is one simple rule to follow in developing a Proof of Concept (POC):