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4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads

What percentage of your organization’s marketing efforts are focused on the top of the funnel?

If you don’t know, now might be a good time to re-evaluate your current strategy. While ramping up your blog publishing schedule and keeping a healthy social media presence are essential to growing traffic, they will do little to nurture cold leads into sales-ready opportunities. Setting up multiple, automated workflows can be complicated and time-consuming for sales reps and marketers alike, but at the end of the day you’re not going to close any more deals without focusing on your qualified leads and bottom-of-the-funnel offers.

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