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Create Your W.I.L.L. To Identify Your Highest Potential Customers

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90 days ago, I was frustrated with our sales production. I had a call with Chad Nuss at InsideOut Sourcing, and I just vented. I explained our current sales plateau, and was hoping he could shed some wisdom from his experience.

His main piece of advice was pure gold, “Have you done a W.I.L.L. analysis?”

W.I.L.L. stands for What Ideal Look Like from your past and current customer data, to help you develop your Leading, Current and Lagging indicators for the type of customers you really want to scale within your organization.