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A Recipe For Failure: When Sales Leadership Fails To Embrace Change

Growth doesn’t happen without change and change doesn’t happen without a compelling reason to shift off the status quo. Without change, your sales organization cannot open new opportunities, remain competitive or stay current to what the market demands. But the unknown nature of change can be scary!

So why change? Well if you’re working in most organizations, you may have noticed that sales goals are continuously growingly while hitting them becomes more continuously more challenging, buyers now control the sales process and emerging technologies have made selling more efficient. The sales leaders who embrace the need for change will come out on top, those who don’t will walk into a recipe for failure.