Those in sales are familiar with the traits of a sales “consultant,” and what it takes to survive in the modern selling environment. But less are in the know about a sales leaders’ role in kickstarting, managing and ensuring the success of a social selling initiative.
3. But consider this—how often does it seem as if a ton of pipeline is being generated, yet at the end of the month you are scurrying last minute and issuing high discount deals as most of the commitments drop out? See accurate depiction of this happening below.
If a training effort is siloed without accountability, measurement and buy-in from senior leaders, it’s bound to crash, burn and often take a hefty sum of money with it. This lack of success can also be damaging to companies, teams and individual career paths.