Cold emails—you hate sending them and buyers hate receiving them. So why do our inboxes keep filling with them? When will sales people get the picture that product pitches are ineffective, unsightly and just bad for their reputation?

Cold emails—you hate sending them and buyers hate receiving them. So why do our inboxes keep filling with them? When will sales people get the picture that product pitches are ineffective, unsightly and just bad for their reputation?