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7 Simple Steps To Nurture Prospects When They’ve Gone Dark

nurture prospects darkIn sales, a lot of things can trigger a migraine. Your team didn’t make the cut this quarter. Some customers have ridiculous expectations. An account manager failed to go the extra mile for a client that took an insane amount of effort just to bring in. Prospects who seemed to have already seen the light have suddenly turned dark … just when you thought they were a mere nudge away from opting in. Even with the most effective sales pipeline management, leads can sometimes slip through the cracks.