When it comes time to choose a group of salespeople for a successful social selling pilot group, there are many variables to consider. Does age matter? What about specific sales roles? And does your pilot group need a certain amount of social experience?
As a sales professional, presentations are no doubt a big part of your job. However, many sales pros think about the what, but not the how of presentations. They know what they want to talk about in a sales presentation, but they don’t think about how to most effectively present to their audience. While you may know your topic and the solutions you’re trying to sell, are you also thinking about building rapport, establishing a connection with your audience, and conveying your ideas successfully so you can win business or at least pique interest to move towards next steps?
Welcome to the weekly roundup for January 1-7. This week we’ve got 9 expert sales predictions about the new year, how sales teams can leverage video content, 13 highly personalized email templates and highlights from Salesforce’s new State of Service Report. Enjoy.
Garnering insights from hundreds of sales, marketing and enablement leaders and professionals worldwide, the first bi-annual “Social Selling 2017 Trends” report examines how companies that have formalized a social selling process compare to those that lack one. Organizations are about to invest more heavily in social selling in 2017. But how they do it will be the defining factor between a thriving pipeline and a faltering one.
Seth Godin’s words drip in gold. Actually, that would be an understatement.
The personal touch, the sincere handshake from a knowledgeable salesperson who a client can tell cares, is one of the most important elements to a channel relationship. And every supplier wants a channel sales team that will go above and beyond, not just to sell product, but to build those trusting partnerships that are the foundation of strong, sustained business relationships. So how can you get your sales staff to always go the extra mile? The key is in finding the right forms of motivation.
If you believe that this is truly the age of the customer, as Forrester says it is, then customers are firmly in the seat of control. Customers are driving a lot of power in transactions today, and it’s all because of information democratization. The Internet, social, and digital technologies are bringing customers out of the woodwork to conduct buying research at record speeds, so they can bypass salespeople and traditional marketing assets more than any other time in history.
With the new year upon us, now is the time to ramp up your daily selling routine!