So many companies we’ve been working with for years have attempted to start their own social selling program, which I like to call ‘spits and farts’.
As an active social selling organization, it’s imperative that you focus on driving your SSI score up. And the reason we say that is because the SSI score is a conglomerate of four key areas that determine whether social application is happening.
Welcome to the weekly roundup for January 8-14. This week we’ve got a deep dive into sales enablement, the ABCs of business, the rebirth of BANT, and sales trends of 2017. Enjoy.
It’s undeniable that sales teams want to attract, retain and grow customers. But unfortunately, many are losing deals before they even conduct that first sales meeting.
It’s a fact, it’s real. And there is no point of ignoring it. Salespeople are allergic to content. The reasons are far and they’re varied and the list is long, but salespeople are not seeing the value of sharing content. After training 80,000 salespeople worldwide, here are some common things that we’ve picked out on why salespeople are not sharing content. But, before we go into that, let’s talk about the value up front.
The Account Based Everything model is built on the discipline of sales development. In a successful ABE strategy, you can’t just hire a bunch of young Sales Development Reps, give them a list of companies, and say ‘Good luck’.