Blog Sales and Marketing Sales Process

Are Salespeople Allergic to Content?

It’s a fact, it’s real. And there is no point of ignoring it. Salespeople are allergic to content. The reasons are far and they’re varied and the list is long, but salespeople are not seeing the value of sharing content. After training 80,000 salespeople worldwide, here are some common things that we’ve picked out on why salespeople are not sharing content. But, before we go into that, let’s talk about the value up front.