As a sales professional, presentations are no doubt a big part of your job. However, many sales pros think about the what, but not the how of presentations. They know what they want to talk about in a sales presentation, but they don’t think about how to most effectively present to their audience. While you may know your topic and the solutions you’re trying to sell, are you also thinking about building rapport, establishing a connection with your audience, and conveying your ideas successfully so you can win business or at least pique interest to move towards next steps?
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