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No Shortcut To Success: Why LinkedIn Does Not Equal Being A Social Seller

linkedin-does-not-equal-social-selling.jpgHere is simple analogy: my sister-in-law, a lovely woman, owns a car with my brother in law. My sister-in-law, for most of her life, has always lived in the core of downtown Toronto. She’s never really needed to drive. Now, she’s in her early 30s and has driven maybe a thousand miles in her entire life. She owns a car but hardly ever gets behind the wheel — does that make her a great driver?

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