Categories
Blog Sales Advice

Relationship Selling Is Not Dead: Scale Intimacy, Sell More

intimacy-at-scale.jpg

A few years back, Matt Dixon and Brent Adamson published a blog post on HBR called Selling Is Not About Relationships. The post, which challenged the idea that top sales performers use relationship selling, got tons of attention. But that post, and that idea, isn’t entirely correct. Here’s why.