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Content isn’t just for marketers. Sure, they create the content, but salespeople can use it to reclaim some of their selling power and attract buyers early on — after all, 3 out of 4 buyers select the sales professional who was first to add value and insight to their journey.
If I think back to my recent past in software sales, many of those organizations are still doing things, for the most part, the old-fashioned way. Upper management doesn’t believe time spent on social is actually better than time spent on the phone.
The CEO of Sales for Life Jamie Shanks recently sat down with content lead Julia Manoukian to talk about his new book, Social Selling Mastery, a framework for scaling your sales and marketing machine for the digital buyer. Social Selling Mastery is out today.
Jamie Shanks is one of the world’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations, such as Xerox, Sprint, Thomson Reuters, ServiceNow, Oracle, and SAS.
Everyone in sales has a secret weapon — so secret that most of them don’t even know they have it. It’s called the personal brand. In fact, the personal brand is so powerful that it needs five keys to unlock it. By the end of this article, those keys will be laid out on the table for anyone who wants to learn how to keep selling while they sleep at night.
Not only is it important to have social selling activity on a daily basis as sales professional today, it’s important to have the right social selling routine.