The truth doesn’t have to hurt. The Titanic called itself “unsinkable” so much that it started believing its own hype, and everyone knows where that went. Recognizing the truth earlier would have kept it afloat, and the same is true for any business. There’s no room in the budget for vanity. Here are vital stats that sales teams can use to back up their arguments when discussing social selling training with their managers. Cold, hard facts don’t even know how to lie.
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