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4 Major Objections Every Sales Leader Has About Social Selling

One of the biggest barriers to launching a successful social selling program is securing executive buy-in from upper management. Especially as Jill Rowley says, “that 50-year-old white guy on his 3rd marriage who probably manages your sales team,” still might not see value in social. But this support is key: without it, programs don’t gain the traction they need to spark long-term behavioural change.