Social selling – so many misconceptions about it exist! One popular myth that many are espousing is that social selling is for sales functions like SDRs, BDRs, Inside Sales and Account Executives.
When we’re training sales pros at various organizations, we always ask them the same question: Why aren’t you sharing content? After all, the marketing department produces blogs, infographics, webinars, and podcasts. So why isn’t sales sharing this content with their buyers? The most common response is an old adage I hear all the time: “I’m too busy.”
If you’ve thought about purchasing an employee advocacy tool for your sales and marketing teams to share your organization’s content on social media, you’re definitely on the right track. Employee advocacy is an extremely effective way to increase your revenue. But proving the business case for employee advocacy can be a challenge, and it’s not always easy to get executive buy-in.
Salespeople are governed and driven by dollars and cents. If you want a piece of their attention span then it better be about something that is going to help them hit quota and make commission!