What are the top companies doing to effectively implement a social selling program?
If you’re not considering objections, considering the right sales team and shifting behaviour, you’re missing out on what you need to drive revenue with your social selling program.
We’re at a critical time in the sales industry. I wanted to write about this topic because I’m seeing a shift happening in the market.
Being in sales is amazing. Aside from the massive adrenaline, there’s always the the opportunity to meet new people and learn.
I think this is the core driver behind why sales professionals were so quickly drawn to the allure and promise of social selling. The rush in learning something so new that could impact their performance was important for them.
When sales tasks are forced, they become a chore. Even though conventional wisdom would say we should do them, they’re still not approached with enthusiasm. On the contrary, when you realize the value of doing something, you’ll do it with pleasure.
Winning buyers in today’s information-rich digital world requires marketing and sales to better understand customer needs and how they buy. But exceptional results are rare as teams still quarrel over each other’s role in revenue production.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
