Blog Infographics Sales and Marketing Social Selling

The Evolution Of The Modern B2B Buyer [Infographic]

It’s no secret the B2B buyer has changed more in the past 10 years than 100. The modern consumer is digitally driven, socially connected and mobile empowered. Old tactics are increasingly less effective, leaving many cold callers in the dust. Today, 74% of buyers conduct more than half of their research online before making a purchase.

Blog Youtube

Executive Webinar: Creating Sales And Marketing Content That Challenges The Buyer’s Status Quo