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Why Sales Pros Just Don’t See The Value Of Educating Their Buyers

sales too busy content

When we’re training sales pros at various organizations, we always ask them the same question: Why aren’t you sharing content? After all, the marketing department produces blogs, infographics, webinars, and podcasts. So why isn’t sales sharing this content with their buyers? The most common response is an old adage I hear all the time: “I’m too busy.”