In December of 2015, Millennials surpassed Baby Bloomers as the largest living generation. In fact, The U.S. Census Bureau found that more than one-in-three American workers today are Millennials. Millennial workers bring new attitudes towards technology and the workplace and B2B leaders need to adapt their management and enablement approaches to effectively engage, motivate and retain these resources.
As a modern business professional—particularly a sales professional, you need to constantly consume content. Consuming content allows you to remain current and stay on top of industry trends so you can have insightful conversations with your buyers that will help them solve their challenges. You’ll be their expert and guide them in a consultative way to help them towards the best solution for them. All of this equals results!