How often does your sales team share content?

We wanted to find out the answer to this so we decided to conduct research that tests the assumption many content marketers have, which is that sales teams will naturally share content.

However, what we found out was that our findings proved otherwise.

Since the technology industry claims to be the most cutting-edge, we set out out to conduct audits on sales professionals sharing content within some of the top global companies.

And what we found isn’t pretty. Let’s get right to it, here are the findings.