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What Leading Companies Do To Succeed In Sales Enablement [New Research]

How do you build a best-in-class sales enablement function and where does sales enablement even start?

There are as many definitions of “sales enablement” as there are for “success.” While it could involve technology or training, one factor is always seen across verticals and industries: Sales enablement acts as the glue between sales and marketing. The best performing sales enablement functions provide your sales teams with the right people, process and technology to meet the modern buyer.

Aberdeen Group released a research-driven report on modern sales enablement best practices. Here are some of the main takeaways: