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What Sales Needs From Marketing To Execute Social Selling

Sales pros: what do you need from marketing to execute Social Selling? If you answered “content,” you’re not alone. Many people I’ve talked to give the same answer. And it’s true—you certainly need content from marketing. But content is simply the tool or device that the sales force needs to start the conversation. To execute Social Selling, however, sales pros need something much more important from marketing.

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