Blog Digital Transformation

The Death of Revenue: Why You’ll Lose 71% of Your Customers in 2020

Customer Revenue

Did you know that the average B2B company is at risk of losing nearly three-quarters of their current customers in the next four years?

A massive Gallup research study of over 108,000 respondents worldwide found that only 29 percent of B2B customers are entirely engaged, while the remaining 71 percent are potentially ready to switch their loyalty to competitors. How can you stem this discouraging tide?

Below is an overview of truths uncovered, together with the best practices that can keep your company on the right side of these numbers:

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The Content We Need – Yet Another Request From Sales